Why Bill O’Reilly is out at Fox News

By spocko, on April 19th, 2017%

Bill O’Reilly is out at Fox News. This is excellent.

I’m going to brag about WHY he is out at Fox News. Not that he is out, but why. Because there is a significant point I want to make.

O’Reilly didn’t get pushed out because he is a serial sexual harasser, or because he called for the killing of Dr. Tiller. He wasn’t pushed out because he cost Fox News millions in lawsuits (he generated more in revenue than the lawsuits.)

He was pushed out because he didn’t generate *enough* revenue — this quarter. That, combined with advertisers not wanting to link their brand with his, is what got him pushed out.

Also, new management, the Gretchen Carlson lawsuit and additional pending lawsuits, all had an impact.

When I wrote this last week I ended with the line “What to do next about O’Reilly.” Hint- Institutional investors

As we can see the answer was: Get rid of Bill O’Reilly.

The ratings for a show can be huge, but if they aren’t making money, something needs to change. I looked at what the interested third parties (institutional investors) wanted, and what they didn’t want, and I appealed to them. . . . → Read More: Why Bill O’Reilly is out at Fox News

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Why I don’t rub Trump voters’ noses in his failures

By spocko, on April 14th, 2017%

. Great cartoon. Is this really how the conversations go? I don’t think so. Most folks on the left don’t get a kick out of baiting the right and rubbing their noses in their electoral choices.

Why is that?

I could seek out Trump voters and rub their faces in his failures. Why don’t I?

The right does. It’s fun for them.

“I don’t want or need government help! Repeal Obamacare! I don’t need it. I pulled myself up from my own bootstraps!” (They pull themselves up from their bootstraps so hard I’m surprised they don’t fly around the room!)

I could go into “rubbing it in mode,” by pointing out all the government help they get. I could “win” the conversation.

If I wanted to, I could even do it in front of others. I could humiliate them, crush them. I could make them angry and sputtery.

“But, but, Benghazi… Hillary, Benghazi! …”

But why stop at making them sputter? Why not keep crushing them?

When Trump’s actions hurt them or their family, I could bring it up. Force them to acknowledge it.

I’m not going to convert them, so why not mock them? If THEY were in my . . . → Read More: Why I don’t rub Trump voters’ noses in his failures

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Values: Brand, Corporate & Bill O’Reilly’s

By spocko, on April 11th, 2017%

I was very pleased and gratified to see the Spocko Method being used on Bill O’Reilly this week. (Up to 70 so far!) Now he announces he’s taking a vacation amid the sexual harassment scandal (My friend Jeff wondered where, “Thailand?”)

I was thrilled to hear its principles, and some of the specific language I created over a decade ago, being spoken by Anita Hill on Saturday’s Weekend Edition on NPR. (And no, it’s not plagiarism when she uses my language, so bite me wingnuts.)

” I think the message is clear from advertisers as well as from consumers – direct consumers of the media that this is not tolerable, that the advertisers and consumers understand that they have a vested interest in this. The realization from advertisers, of course, is that the ads being associated with the show is not good for their brand. It’s not good for their bottom line. And it also, perhaps, doesn’t reflect their own business values internally.” — Anita Hill on Weekend Edition NPR

Anita Hill, Brandeis University Professor of Social Policy, Law, and Women’s, Gender and Sexuality Studies

I’ve been following the stories aboutthis, and, believe it or not, reading . . . → Read More: Values: Brand, Corporate & Bill O’Reilly’s

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