How To Use Social Media as a Weapon Against Organizations

Tuesday, February 7th on Virtually Speaking Mike Stark and I discussed what we could learn from the SOPA fight and the Susan G Komen Debacle. Listen to the podcast by going to the BlogTalkRadio link

There will be a billion pixels spilt on these stories that you can read elsewhere by scholars, experts and journalists. What I’m most interested in is what works/worked for the media activists out there.

How we can replicate this to fight the right? How can we press the advantage? Why the left will NOT press the advantage. How will the Right defend against this in the future and who will they enlist to help them?

BTW, can anyone else see the fingerprints and style of Ari Fleischer all over Brinker’s media interviews and statements?

(Fleischer personally interviewed candidates for the position of “Senior Vice President for Communications and External Relations” it’s a safe bet that he would approve and suggest someone who mirrors his style.)

What steps will the PR experts at Ogilvy take to try to repair the brand?

The right has often taken tactics and methods used first by us, discredited them until they have time to become . . . → Read More: How To Use Social Media as a Weapon Against Organizations