What’s the Media Strategy of #Ferguson Protesters? The Police Have One.

Does it seem strange I want to know the “media strategy” of the protesters in Ferguson? I mean, they’re just a bunch of random people, catalyzed by an event, right? What are the protesters on the ground thinking? Do they know how they look to the world via the media? Who’s in charge? Is it the father?

“I just want justice for my son, I really do … I need everybody to come together so we can do this right, so we can get something done about this. No violence.”

– Michael Brown Senior

Aren’t they listening?

Although they don’t know it, the Ferguson protest and protesters do have a media strategy and a narrative. It was provided to them free of charge by the police and the media. It might change if you help.

You see, if a group or organization doesn’t have a media strategy or narrative someone will give it to them. Often the very group they have an issue with, like the police. Other times by the “impartial” media. Definitely and vigorously by the RW media. Occasionally and timorously by the LW media.

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