How to get more than “routine media coverage” from your state’s mass shooting

 

This last year you might have been in community that has gone through a life changing experience–a mass shooting. Hopefully for you and most of your local media, it’s a once in a lifetime experience.

Your local media covered the story and you expected action to be taken by “The Powers That Be” so this doesn’t happen again.

Then you watched in stunned confusion as the national media, who have seen these tragedies many times before, marked it as routine. National politicians called it routine. Your story is just part of a larger trend.

Of course you believe your story deserves more than “routine media coverage.” How can the media be numb to your story? Aren’t they human beings? Don’t they feel the need to do something different this time ? Isn’t that their job? No. It’s yours.

There’s a problem – But it’s not the media’s problem

The media are stuck in a format they are afraid to break. Because breaking it gets them in trouble. So they lament the problem, but let the public know they can’t do anything about it. That’s what Bill Goodykoontz of the The Arizona Republic did in his column for USA . . . → Read More: How to get more than “routine media coverage” from your state’s mass shooting