Tuesday, January 23, 2007

Success! CSAAA pulled ads from KSFO show

This letter was sent to one of my readers who contacted California State AAA after some things he heard on the Brian Sussman show.

California chapter of the American Automobile Association

Thursday, September 14, 2006 12:57:32 PM

Dear Mr. XXXXX,

Thank you for bringing this to our attention. We have pulled this advertisement from the Brian Sussman show as of Friday September 08.


Executive Office/Member Relation

Short and to the point.

What happened in September on the Disney owned radio station KSFO that one of my readers felt compelled to write California State AAA and some other advertisers about? Brian Sussman on his radio show said some outrageous things, but a big part of the reason he wrote was that Sussman playing the Berg beheading audio.

Yes, Sussman did give a warning, but you have a 45 second audio clip from an event whose news value at this time, years later, is dubious at best. So what was it played for, entertainment? Education? To enrage? I don't know. But say you are sailing along in your car and you miss the warning? And your kids hear it, because you just turned on the radio (the show runs 6-8 PST). Or maybe you don't have kids in the car and you hear the beheading clip and then it cuts to an ad for Shreve and Company Jewelers or Verizon Wireless? (Both companies were advertisers during this month.) Gee, do you think that hearing a beheading puts someone in the mood for buying a necklace? Do you think that Shreve's ad buyer wants the connection: "This beheading audio brought you by Shreve's?" Some how I doubt it.

Now maybe Sussman made an apology for playing this audio. Since I didn't use it that audio, he might not have gotten "in trouble" for it, which then forced an apology. I didn't add this audio in my clips on the blog because at the time I was monitoring the morning shows.

And as for context? My reader heard the whole context and he was offended and he wrote the advertisers. They probably did their own through investigation and made their own decision. It was their choice.


¡El Gato Negro! said...

Spocko, jour readers, they boot serious weengnut culo.

Es verdad.

4:52 AM  
Tulkinghorn said...


First, well done!

Second, have you checked with a lawyer to see if Disney has violated the California Anti-SLAPP statute? (I don't practice law in your jurisdiction, so this is not advice, but a recommendation to seek advice).

I would think that a threat to retaliate against someone for complaining to the FCC might very well violate such an Anti-SLAPP (Strategic Litigation Against Public Participation) statute. It would be a complicated case where the anti-SLAPP law might or might not be preempted by federal law, but it is worth checking into.

Since the Anti-SLAPP statute might allow for the collection of attorney's fees, you may be able to get a good lawyer to take this on for free.

7:04 AM  
flory said...

You've created a tsunami! Good going.
And congrats on the USA Today story.

10:14 AM  
Anonymous said...

Hiya, Spocko!

Way to fight the good fight.
You deserve another Idic.

1:46 PM  
Anonymous said...

This is very encouraging. Ksfo promotes hate and I've also forwarded this information on to my myspace page and emails to keep the movement forward. Ironically, their sponsors email addresses are all disabled. Lol..oh boy.

1:55 PM  
Ripley said...

I'm sure they won't be the last, either.

Keep the Faith, mijo!

2:23 PM  
Deacon Barry said...

I've just read the USA Today story - congratulations! The suits at ABC/Disney must be wondering what the hell has happened - why all this bad publicity? Why won't the story go away?
Here's an ironic twist, Disney actually have the perfect illustration of what's happened - think of Mickey Mouse as the Sorceror's Apprentice in Fantasia attacking the brooms with a hatchet, only to create an army of brooms in the process.

2:33 PM  
Anonymous said...

Read your article in USA today. Great job!!

6:20 PM  
¡El Gato Negro! said...

Here's an ironic twist, Disney actually have the perfect illustration of what's happened - think of Mickey Mouse as the Sorceror's Apprentice in Fantasia attacking the brooms with a hatchet, only to create an army of brooms in the process.


10:12 PM  
Anonymous said...

It's very encouraging to see the reasonable responses you and others are getting from advertisers. Have you received any negative or critical responses back from advertisers? Curious.

Also the hate continues on KSFO - Lee Rodgers said Tuesday we should "kill" al-Maliki if he doesn't get things figured out in Iraq. Amazing.

6:45 AM  
Suskind said...

KSFO playing on the radio with kids in the car is just one of my points. kids in a shop where this stuff is playing... kids. and this is the test of the FCC... would it harm children?

which is why "adult" content not to be aired between the hours of 6AM and 10PM.

now what is more obscene?

(FOX lost !!)


11:24 AM  
Anonymous said...

Spocko: I'm pleased to have found your blog.

"A Piece of the Action" and "The Trouble With Tribbles" were my favorite Star Trek episodes so I immediately smiled upon seeing the picture of Spock with the tommy gun.

I have a long-haired Manx cat (without a tail) who is named Tribble because she so closely resembles one.



12:15 PM  
Anonymous said...

Monsieur Spocko, I was reading today that FOX Network was going to broadcast "The Path to 911" with all of it's cut controversial scenes intact.
Bill Clinton has decided to pursue tthe matter legally...not the point of this post.
The stinger is that Disney has no intention of enforcing it's copywrite because FOX intends to air the scenes without permission. The scenes in question are also up with out any protest, with out copywrite permission on YouTube.
Just a little obnoxious info from my paiinful irony department!
Quel Hypocrisy!
I will continue to follow this saga and post stuff in my blog for a 7 of my regular readers!
We award you the Legion Of Bloggers Honor! Quel Bravitude! Fomidable!
Kiss on the cheeks and a drum roll!!!!!

1:50 PM  
¡El Gato Negro! said...

¡The Wrath of Spocko!

Feel free to share the video around, and email eet or post eet to jour blog freely. Thees goes for everyone reading the comments as well.


12:00 PM  

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